Is saying ‘Yes’ once enough? Single V. Double Opt-In.

Is saying ‘Yes’ once enough? Single V. Double Opt-In.

Marketing

The dichotomy of finding a lead lies in nurturing the one. Marketers tend to lose valuable customers often not with the bad UI or bad UX but bad decision-making on their part. One of the first decisions email marketers should make while propelling a new campaign is...