Ever heard of confirmshaming? It’s a popular art followed by many websites in an attempt to increase their conversion rates after offering their thing to website visitors mostly in the form of popups. This is the most popular one Really? Are...
The dichotomy of finding a lead lies in nurturing the one. Marketers tend to lose valuable customers often not with the bad UI or bad UX but bad decision-making on their part. One of the first decisions email marketers should make while propelling a new campaign is...
Competition is cut throat in the eCommerce market these days. Converting strangers to website visitors and then to leads and finally to customers is not an easy and inexpensive process. Acquiring new customers is anywhere from five to 25 times more expensive than...
With so many social media outlets, it may be difficult to believe that email still rules the roost for most online marketing metrics, but it’s true. However, email and social channels each have their pros and cons depending on what you want to accomplish. Customer...
These days you have several social media channels to choose from to promote your online business whether that be a retail outlet, a personal service, a blog or whatever it is you are into. Certainly, your site must allow visitors to share your site, articles and posts...
