Are you doing #confirmshaming in your website?

Are you doing #confirmshaming in your website?

Ever heard of confirmshaming? It’s a popular art followed by many websites in an attempt to increase their conversion rates after offering their thing to website visitors mostly in the form of popups.     This is the most popular one   Really? Are...
Is saying ‘Yes’ once enough?  Single V. Double Opt-In.

Is saying ‘Yes’ once enough? Single V. Double Opt-In.

The dichotomy of finding a lead lies in nurturing the one. Marketers tend to lose valuable customers often not with the bad UI or bad UX but bad decision-making on their part. One of the first decisions email marketers should make while propelling a new campaign is...